Insights
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The Power of Honest Marketing
With so much of today’s marketing and advertising world filled with hype and chatter, it’s refreshing to see S …
News & Insights
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Projection Mapping Time Machine
There’s no harder audience to impress than the media – they’ve seen and heard it all. Except …
Press & News
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GPJ Named Experiential Creative “Champion”
The first-ever Fab 50 ranking of top exhibit marketing agencies just came out from Event Marketer and they had …
Best Practices
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Scion’s Multisensory Ghost Glass
The Favorite Website Awards (FWA) named the Ghost Glass project for Scion, a collaboration between GPJ and our …
Insights
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How Does Experience Design Work?
To bring attention to the discipline of experience design and its application to digital, experiential and oth …
Research
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Second Screen Is Here to Stay
Time Warner’s Medialab has some new research out indicating that “second-screen apps that compleme …
Trend Tracking
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3D Printed Speakers + Light Show
Wired’s got a cool video showing how a startup team built custom semi-transparent speakers using 3D prin …
Best Practices
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Timing Great Brand Conversations
A billion people use Facebook’s news feed function, so we are used to seeing a constant stream of update …
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BMW Remakes Its “Sound Logo”
BMW is remaking its distinctive double-gong sound that has ended every TV and radio commercial since 1998, lea …
Press & News
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GPJ & Mill Publicita Form Strategic Partnership
We’re proud and excited to announce a strategic partnership agreement with Mill Publicitá, one of Latin …
Research
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Brand Insights From The Rooster
Bloomberg Businessweek’s recent look at the rise of the now-ubiquitous Sriracha Hot Chili Sauce – or “rooster …
Insights
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Hands-On vs. Minds-On
One of the things we talk about a lot at GPJ is getting our clients’ audiences not just hands-on with th …
Insights
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How Focused Is Your Marketing?
Did you catch any of the Launch Festival? If not, there’s a lot of video from the event that’s worth checking …
Insights
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Today All Brands Are Global
All brands today are global. By this we mean that connectivity and peer networks are taking a campaign’s centr …
Best Practices
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NYC MOMA Explores Design/Gaming
A new exhibit at the Museum of Modern Art, “Applied Design”, turns a lens on video games as recrea …
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“Distributed” Brand Experiences
This piece running on Mashable got our attention – the orchestra at the Oscars was located about a mile away, …
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Trend: Brands’ Interactive Ads
Public interactive installations are getting a ton of attention right now from consumer brands. Think of it as …
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Erasing the Digital-Physical Divide
We don’t look at the explosion of smarter technology as a way for people to keep adding devices and applicatio …
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The Sydney Opera House Project
Consumer and B2B brands have a lot in common with the world’s great art institutions and can draw some i …
Best Practices
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Reinventing Auto Brand Engagement
We recently helped a few of our auto clients rethink how to engage consumers and industry media through auto s …
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Beck’s 360-Degree Online Experience
Beck’s “Hello/Again” collaboration with Lincoln and director Chris Milk is truly inspiring. They’re giving onl …
Best Practices
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Cool Agency Work: Cisco’s GSX
We believe employees are a brand’s #1 marketing asset. When you have an authentic brand culture brought …
Insights
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Mind-blowing Data Viz Ideas
This recent articlefrom Co.Design on the “Best Infographics of 2012” is pretty fantastic, includin …
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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