Public interactive installations are getting a ton of attention right now from consumer brands. Think of it as “try-vertising” version 2.0. Done well, they give consumers a chance to experience a product in a fun way and speeds their path to purchase. Check out two recent examples from our sister agencies: the Times Square Dunk Tank project by JUXT on behalf of client Clear Channel/Spectracolor, and another to help launch Microsoft launch Windows 8 in Australia by Spinifex, via the link below.

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