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Design Thinking: How IBM Reinvented the Brand Expe
Hot off the presses, a new book is out on the power and practice of design thinking from the Darden School of …
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Transmedia: SyFy’s Bold Experiment
For those following transmedia (as in, multi-platform) brand storytelling – and those of us in the exper …
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Psychobiology: Doritos’ Secret Sauce
This incredible piece from the NY Times’ explores the connection between food, flavor science, biology and mar …
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The Inflatable Concert Hall
“Two years after a major earthquake and tsunami hit Japan, architect Arata Isozaki and artist Anish Kapoor hav …
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Body Art Projection Mapping
Adobe’s salute to the new “faces of marketing” – the multi-disciplined artists and designers whose mashup of s …
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Pushing Photography’s Bounds
Have you seen The Teleidoscope project on Flickr? A group of 10 amateur photographers from around the world ch …
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ModCloth’s “Social Path to Purchase”
Vintage-inspired fashion retailer ModCloth has been getting some great press recently (Inc., NY Times), not ju …
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What Samsung’s Smartwatch Means for Marketers
Early September will see the launch of Samsung’s new Galaxy Gear smartwatch, another milestone in the race to …
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Experience Design from the Brand X Challenge
View Article If you missed the amazing story of Brand X, the experience design challenge we issued to design a …
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BtoB Mag: Events Get Strategic With Digital
BtoB Magazine takes a look at the Digital Playbook and interviews GPJ’s David Rich, CEIR’s Nancy D …
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Engaging Through Street Art
In Huffington Post now, a very cool program from Rochester, NY: a community art project with a mission created …
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Crain’s: GPJ “Fastest Growing Company”
Crain’s Detroit lists GPJ among some amazing companies in their annual “Fastest Growing Company …
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Living Food
A lot of what we do in experience design is disrupt people’s ingrained opinions and habits…in a good way. The …
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MoMA’s Summer Scavenger Hunt
New York’s Museum of Modern Art has embraced experience marketing in a fun way this summer. Teaming up w …
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Clapping Reveals Crowd Dynamics?
Marketers have long experimented with biological influences on consumer behavior — implementing tools an …
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AdAge Ranks GPJ #1
For the fourth year in a row, AdAge has recognized us as the top experiential agency in the world – here …
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Download the (free) EM Mobile App
The folks at GPJ and our sister agency JUXT are proud to launch an industry-first, a new mobile application fo …
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Snoop Lion and Neuromarketing?
If you’re a New England-area marketer we’ve got a special treat for you this June: every year we d …
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The Marriage of Experiential and Digital
The convergence of digital and physical bolsters the strengths of each while mitigating the other’s weaknesses …
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GPJ Welcomes Industry Veteran Jude Braunstein
Marketing industry veteran Jude Braunstein joined us as Executive Director, Client Services, based in our New …
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SXSW Gets Crowdsourcing Right
Turning it’s attention away briefly from brand activation at the awesomely popular SXSW technology and music f …
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GPJ Launches EM Mobile App – Download It Now!
The global experiential industry’s first ever rich content application is available for free, right now. …
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Get More Value from Meetings & Events
A seminal piece running in CMI that explores GPJ’s Strategy + Planning practice’s approach to crea …
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Brand X Winning Campaign Announced
After months of collaboration among undergraduate design and marketing teams nationwide, the organizers of the …
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