Hot off the presses, a new book is out on the power and practice of design thinking from the Darden School of Business at UVA and Columbia Business School Publishing, “Solving Problems with Design Thinking: 10 Stories of What Works”.

And we’re proud to say that kicking off the book is a provocative case study of how our team worked closely with IBM leadership to re-think the brand using a design approach, specifically within their global trade show activities – resulting in their enormously successful Signature Experience model. It’s a set of ideas and disciplines marketers of all kinds, hailing from diverse industries and from B2B or B2C, can apply to their experiential programs to get better results.

Check out an extract of the chapter and get a copy today from Amazon via the link below.

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