Bloomberg Businessweek’s recent look at the rise of the now-ubiquitous Sriracha Hot Chili Sauce – or “rooster sauce” –is not only highly fascinating to all of us foodies with a taste for spicy goodness…it also contains some important lessons for marketers on how to build a great, sustainable brand.

Three takeaway lessons:

1 Even in the most cluttered of markets, a distinct, unique product and message will cut through

2 Stay true to your brand and don’t chase fads, customers will sense it

3 Keep it simple and deliver on the promise every time

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