After months of collaboration among undergraduate design and marketing teams nationwide, the organizers of the first-ever experience design competition —the Brand X Challenge — today awarded a team of three undergraduate students from North Carolina State University first place honors for their campaign concept “Unleash Your Athlete.” The winners—students Elizabeth Meyers, Miranda Melton and Shelby Aranyi —beat out more than 60 other teams, impressing a panel of 40 judges drawn from some of the world’s top global brand marketing teams and design industry associations.

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