カテゴリー: Research

The recently released Brand Activation Forecast made a big, bold statement that captured the attention of the …

Security planning is a hot topic for event planners and agencies today – and GPJ is no exception. But this is …

To celebrate MIT’s 150th anniversary, the renowned Media Lab rolled out a cool installation called the “Mood M …

Things that work at a cross-current interest us. Mashups create new points of view, new ways of looking at tho …

For those following transmedia (as in, multi-platform) brand storytelling – and those of us in the exper …

This incredible piece from the NY Times’ explores the connection between food, flavor science, biology and mar …

Vintage-inspired fashion retailer ModCloth has been getting some great press recently (Inc., NY Times), not ju …

Marketers have long experimented with biological influences on consumer behavior — implementing tools an …

Time Warner’s Medialab has some new research out indicating that “second-screen apps that compleme …

Bloomberg Businessweek’s recent look at the rise of the now-ubiquitous Sriracha Hot Chili Sauce – or “rooster …

Google Creative Lab and BERG teamed up to experiment and sketch out what the future Google user experience wil …

A simple conversation with friends sparked an idea that led young Ludwick Mirshane down a path to solve a smal …

Life Magazine recently published some of Pablo Picasso’s rare/never seen before work. Using a small electric l …

Photographer, activist, and adventurer David Breashears produced an image of Mt Everest comprised of billions …

As crazy as that sounds companies may be able to sue their employees for cyber slacking. In 1986 a policy call …

Your DVR may have its eyes set on you (in the near future). From actions such as cuddling, talking or fighting …

It appears the SEC is behind the eight ball in integrating social media with normal business practices. The Se …

We helped support the CMO Council’s latest research project into how events, trade shows, sponsorship an …