We helped support the CMO Council’s latest research project into how events, trade shows, sponsorship and live experiences matter to Chief Marketing Officers and other brand leaders. Available now via the link below, this globally-focused report has a ton of data and interviews with marketers fromAdidas, Bayer Healthcare Pharmaceuticals, Cisco, GE, GM, HP, Hilton Worldwide, Juniper Networks, Monster Energy, Pepsico, SAP, Southwest Airlines, Symantec, Under Armour, Virgin Mobile, Volvo and Wells Fargo.

There’s also an interview with David Rich, SVP of our Strategy + Planning/Worldwide practice, on the increasing integration of digital marketing into trade shows and the sophistication of today’s event measurement models and technology.

Download the report.