投稿者: GPJ
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Experience Marketing Up Close
Forward-thinking marketers are quickly ramping up their experience marketing budgets, giving consumers and att …
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NAIAS Sets the Pace
With the show only weeks away, GPJ’s Chris Murphy weighs in on how the Detroit Auto Show evolved to help …
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GPJ’s Jackson Ranked #1 on Event 100 List
Kudos to our very own Kevin Jackson for being named the #1 event pro on the prestigious annual Event 100 list …
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6,500 Votes Cast: Kevin Jackson Tops the Event 100
Kevin Jackson, vice president of business development at George P Johnson, has claimed the number one spot in …
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GPJ’s Makers: Jun Gonzales
The Makers series is our semi-regular look at brands, marketing, design and technology through the eyes of the …
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Human Harp = Singing Brooklyn Bridge
Conceptual art piece? Performance? Public exhibition? We’re not sure how to categorize this new traveling proj …
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GPJ Clients Take Home 8 Event Design Awards
Amazing job! Our clients Cisco, IBM, Nissan and Toyota, took home eight Event Design Awards for Best Integrati …
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Happy Holidays from GPJ!
In the spirit of the holiday season we wanted to do something special, something that matters. So we cooked up …
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Legendary Camp Jeep Hits 1 Million Test Rides
View Article Marketing Daily has all the details about this legendary long-running experiential campaign break …
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Camp Jeep Hits 1 Million Test Rides
Camp Jeep turned 10 this month. The program, encompassing ride-and-drive experiential events at an assortment …
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The LA Auto Show: Encouraging Dialogue, Marketers
My, how times have changed. The auto show, a crucial marketing platform traditionally all about spectacle, has …
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Dreamforce: 3 Brand Experience Lessons For Marketers
It’s only about half over but already salesforce.com’s annual Dreamforce event provides some great instructive …
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Volvo’s Solar Powered Pavilion
Cool design alert: an installation that charges Volvo’s new electric hybrid V60 carwhile beautifully sho …
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MIT’s Mood Meter
To celebrate MIT’s 150th anniversary, the renowned Media Lab rolled out a cool installation called the “Mood M …
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Around The Design World in 80 Days
Okay, it’s actually more like a full year’s worth of design, but you get the point: the new World Design Guide …
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Amazon’s Not So Secret Weapon: Mayday
Amazon’s new Mayday service, which rolled out in the last few weeks with heavy advertising promotion, sets a n …
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The Talkhouse: Musicians on Music
Things that work at a cross-current interest us. Mashups create new points of view, new ways of looking at tho …
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NYTimes’ New Media Experience
A new piece out in the NY Times Magazine this week gives us a peek into where the online content experience is …
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GPJ’s Makers: James Christian
The “Makers” series is our semi-regular look at brands, marketing, design and technology through the eyes of t …
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GPJ Appoints New Leadership Team
Today we announced the appointment of an exciting new senior management team. Chris Meyer has been appointed C …
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Design Thinking: How IBM Reinvented the Brand Expe
Hot off the presses, a new book is out on the power and practice of design thinking from the Darden School of …
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Transmedia: SyFy’s Bold Experiment
For those following transmedia (as in, multi-platform) brand storytelling – and those of us in the exper …