One of GPJ’s specialties is handling portfolios of trade show and exhibition work globally, providing business strategy, creative, design, production, warehousing and maintenance, as well as all of the elements that make trade shows such a powerful marketing tool: data capture and management, lead capture and fulfillment, marketing and sales alignment, and much more.
Most of our trade show clients have multiple business units and internal stakeholders vying for a voice at the table. To establish shared criteria that make the most sense for the brand as a whole, we’ve pioneered a tiered management and communications model that gives client teams from senior management to on-the-ground execution staff in multiple worldwide markets total portfolio visibility and financial controls.