Auburn Hills, MI – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes finance veteran Jim Ayer as EVP, Finance to its Auburn Hills, MI headquarters. With a deep background in finance for a variety of companies ranging from other agencies to CPG to automotive, Ayer brings a wealth of experience to the GPJ finance team.

“I’m both pleased and fortunate to be joining GPJ at a time when the agency is showing such strong growth,” said Ayer. “The company’s prospects for continued progress related to new service offerings and expansion of existing client relationships presents some interesting challenges that I’m looking forward to addressing.”

Ayer’s two decades of work in finance is both wide-ranging and global. His worldwide management experience includes responsibilities in Europe, Latin America and Asia, making him a great fit for GPJ’s global client relationships. Further, his agency background as a SVP and Managing Partner at WPP agency Team Detroit will fuel GPJ’s continuous improvement philosophy, benefitting both clients and agency personnel.

“Jim’s expertise is multi-faceted and represents the kind of executive we seek,” stated Chris Meyer, CEO of GPJ. “His ability to add value in areas beyond finance, and his keen communication skills, are what sets him apart. We could not be more pleased to add him to our management team.”

Ayer previously held positions with Whirlpool, Allstate, GM and Pepsi.