We believe employees are a brand’s #1 marketing asset. When you have an authentic brand culture brought to life every day by passionate people, everything else falls into place. Our client Cisco feels the same way, which is why every year they challenge us and our sister agency JUXT to take their annual hybrid event – the Global Sales Experience (GSX) – to new heights of engagement. Check out this video for a look at how we invented a whole new way to bring 20,000 global employees together to change the face of the technology industry…again.

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