Seeing that our clients needed a more strategic approach to solving problems using events and experiences, we founded the event industrys first formal strategy practice in the mid-1990s. It was an acknowledgement that strategic event marketing was moving towards the center of brand planning in the minds of senior marketers, who began to see the full potential of integrated event campaigns.

We never looked back. Today our Strategy + Planning practice, tightly in sync with our creative studios worldwide, annually helps clients shave tens of millions from budgets, re-allocate spend towards greater ROI, more deeply speak to and engage customers, and measure all of these activities to a degree never before possible.