Sports & Sponsorship Marketing: Overview

GPJ Sports and Sponsorship Marketing delivers the smartest, boldest ideas and seamlessly turns them into reality. We are equipped to lead all aspects of your Sports and Sponsorship marketing programs, offering true end-to-end solutions, from initial ideation and deal development through to final installation and activation.

As part of the Project Worldwide agency network, GPJ has a global reach and brings the most well-known and respected brands to life. We are experts at attracting, engaging and thrilling audiences with experiences that drive business results and build lasting consumer relationships.

GPJ Expertise:

  • Advise on use of sports and sponsorship for growth of new platforms
  • Strategic brand activations that support other primary marketing channels
  • Applying experiential strategy and award-winning creative to all types of brand building installations
  • Event design and production execution
  • Introduction and experiential development of emerging brands
  • Fan engagement and sponsor enhancement platforms
  • Naming rights and strategic partner development
  • Digital programming – standalone and integrated into other physical installations
  • Analytics-backed programs informed by extensive work in the tech sector
  • Social cause and sustainability programming

With over 100 years of experience designing and producing programs for the world’s top brands, GPJ Sports & Sponsorship Marketing is ready to bring your brand to life. We are proud of the work we do and believe it speaks for itself. Check out some of our recent case studies below.