Our Services
Sports & Sponsorship Marketing: Our Services
Rooted in experiential, GPJ knows how to tap into personal connections and passions that are at the very heart of sports. We apply a deep, strategic understanding of client brands to develop bold and integrative, cross-platform programs that are memorable and engaging.
Activation Support/Experience Design
- Conduct audits on existing activations and advise on new strategic programming
- Connect brands to fan passion points to grow loyalty and drive ROI
- Create innovative, digital programming to enhance on-site and off-site experiences
- Event design and production execution
Venues
- Full experience enhancement
- Strategic brand activations that support other primary marketing channels
- Fan engagement and sponsor enhancement platforms
- Branded and interactive space design
- Naming rights and strategic partner development
- Corporate social responsibility & sustainability programs
Envisioning Experiences
- Development of overall experience vision for new or renovating venues
- Design and produce integrated experiential programs for events and venues
Sponsorship Consulting
- For brands: advise on sponsorship selection, negotiation and design, all with activation in mind
- For properties:
- develop new experience-enhanced sponsorship offerings
- develop methods for engaging fans and enhancing sponsorship value
- create programs up to and including naming rights and other major positions
Major Events
- Conceive and plan new events, including strategy, design, production, digital integration, analytics and more