Google Hangout with customer Neyla Pekarek of the Lumineers? Cool.
ModCloth understands where product, culture, passion and technology intersect - notably, it’s various customer engagement programs, such as “Be The Buyer”, “Make the Cut” and the “Style Gallery”. Each enables customers to actively interact with the product, whether or not they are a buyer right then – adding value at every stage.
Experiential marketers have long understood this model; whether it’s a cloud computing system or a new kind of yogurt, today it’s necessary to set up mechanisms of engagement around the brand to add value all along the path to purchase…and beyond.