Adobe’s salute to the new “faces of marketing” – the multi-disciplined artists and designers whose mashup of skills is remaking our industry – is quite literal: they’re take projection mapping (traditionally done in large format), scaling it down to human size and using it to create startling, occasionally disturbing, but inevitably fascinating body art.
It’s a clever nod to the fact that experience doesn’t have to be massive in order to impress; great experience design happens on a human, personal level.