Strategic Experience Mapping
Our proprietary process for gaining deeper insights into a brand audiences needs, wants and behaviors along with ideas for better meeting those criteria is called Strategic Experience Mapping (SEM).
Strategic Experience Mapping was created in the mid-1990s and has evolved over time to ensure it generates results for clients at every stage of the planning lifecycle.
The output of a Strategic Experience Mapping program is a schematic that aligns brand objectives against audience segments and the types of content and experiences each of those segments needs, over time, to create desired actions. When Strategic Experience Mapping is conjoined with our Portfolio Planning model, clients have a truly powerful toolset with which to make data-driven decisions.