Portfolio Planning

Portfolio Planning is GPJs proprietary model that clearly lays out a clients business objectives and the audiences they need to engage against a backdrop of various touchpoints and event types required to move each of those groups to action. Its a complete plan of action, as well as a working template against which clients can track progress throughout the year, using key performance indicators (KPIs) to indicate where action is needed.

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Portfolio Planning is most useful to marketers who spend heavily on event marketing activities, annually executing multiple event types to engage multiple audiences on a global basis. Such marketers are well aware of the complexity and inefficiencies common to such portfolios.

Our Portfolio Planning approach is a game-changer for these executives, enabling faster decision-making and cost-savings, more reliable reporting and measurement, and, ultimately, better business outcomes.


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