Global Event Portfolio
Marketers in charge of global event portfolios typically have a shared services model: their team is responsible for juggling the needs of various business unit, product and country leads and insuring that the creative, production and business outcomes for all of those stakeholders are successful. Its a complex effort, to say the least; complicated by the need for data strategy, cost management and reporting.
At GPJ weve pioneered the management of global event portfolios to engineer maximum efficiency without sacrificing constant creative and technological innovation that drives customer engagement the whole reason trade shows exist at all. Our award-winning creative and design is balanced against proven processes and web-based tools that organize everything from bar code asset tracking to limiting the impact of change orders.
In the end, our platform of services helps marketers make global event portfolio management more relevant to the CMO, the CFO and yes, the CEO, by grounding events in ROI and impact versus event management.