Marketers everywhere are seeking out ways to personalize products as a way to deepen affinity and loyalty. 3D printing will figure large in this. Imagine a time when a camera maker can release free downloadable plans for a product update or after market upgrade; the DIYer can then create it at home. It’s not going to happen tomorrow, Wired Magazine’s Chris Anderson explains in this video. But it is coming.
Wired’s Anderson: 3D Print Revolution
