GPJ's Jackson Ranked #1 on Event 100 List
Kudos to our very own Kevin Jackson for being named the #1 event pro on the prestigious annual Event 100 list from Event Magazine - a big honor! By way of comparison,...
Read articleDriving the Industry Forward
6,500 Votes Cast: Kevin Jackson Tops the Event 100
Kevin Jackson, vice president of business development at George P Johnson, has claimed the number one spot in Event's annual poll of the industry's leading event...
Read articleGPJ's Makers: Jun Gonzales
Think about the mission of your brand first, then the marketing problem at hand. Everything else will fall into place.
Read articleHuman Harp = Singing Brooklyn Bridge
Conceptual art piece? Performance? Public exhibition? We’re not sure how to categorize this new traveling project by London-based artist Di Mainstone, but one thing’s...
Read articleGPJ Clients Take Home 8 Event Design Awards
Amazing job! Our clients Cisco, IBM, Nissan and Toyota, took home eight Event Design Awards for Best Integration of Social Media, Best Online/Virtual/Microsite/App,...
Read articleHappy Holidays from GPJ!
In the spirit of the holiday season we wanted to do something special, something that matters.
Read articleIt's Official! Camp Jeep Hits 1 Million Test Rides
View Article
Read articleLegendary Camp Jeep Hits 1 Million Test Rides
Marketing Daily has all the details about this legendary long-running experiential campaign breaking past all previous records.
Read articleCamp Jeep Hits 1 Million Test Rides
Camp Jeep turned 10 this month. The program, encompassing ride-and-drive experiential events at an assortment of auto shows, concerts and other big happenings, is the...
Read articleThe LA Auto Show: Encouraging Dialogue, Marketers
My, how times have changed. The auto show, a crucial marketing platform traditionally all about spectacle, has completed its shift to a more strategic position within...
Read articleDreamforce: 3 Brand Experience Lessons For Marketers
It’s only about half over but already salesforce.com’s annual Dreamforce event provides some great instructive lessons about how to get brand experience right. Here’s...
Read articleVolvo's Solar Powered Pavilion
Cool design alert: an installation that charges Volvo's new electric hybrid V60 carwhile beautifully showcasing the innovative product - the whole thing operates on a...
Read articleMIT’s Mood Meter
To celebrate MIT’s 150th anniversary, the renowned Media Lab rolled out a cool installation called the “Mood Meter” that analyzed the facial expressions of passerby’s...
Read articleAround The Design World in 80 Days
Okay, it’s actually more like a full year’s worth of design, but you get the point: the new World Design Guide from Dezeen Magazine lists all the major architecture...
Read articleAmazon's Not So Secret Weapon: Mayday
Amazon’s new Mayday service, which rolled out in the last few weeks with heavy advertising promotion, sets a new standard for real-time, deep customer experience...
Read articleThe Talkhouse: Musicians on Music
Things that work at a cross-current interest us. Mashups create new points of view, new ways of looking at thorny problems. And art is a constant source of...
Read articleNYTimes' New Media Experience
A new piece out in the NY Times Magazine this week gives us a peek into where the online content experience is headed by mixing copy, image and video in a new and...
Read articleGPJ's Makers: James Christian
The “Makers” series is our semi-regular look at brands, marketing, design and technology through the eyes of the game changing people on the GPJ team who are focused...
Read articleGPJ Appoints New Leadership Team
Today we announced the appointment of an exciting new senior management team. Chris Meyer has been appointed Chief Executive Officer, and Denise Wong, currently...
Read articleDesign Thinking: How IBM Reinvented the Brand Expe
Hot off the presses, a new book is out on the power and practice of design thinking from the Darden School of Business at UVA and Columbia Business School Publishing,...
Read article