Exhibit booth design is the secret weapon in every B2B marketer's arsenal.
done right, it's the all-important point of acceleration that moves customers from passive consumption of content to active engagement - the state most important to creating or closing business.
Events promote interest. Experiences promote innovation. Its the fundamental creed of our conference management specialists and way we approach all conferences be they intimate 50-person meetings or global developer conferences.
Business-to-business (B2B) marketing has undergone massive change in the last decade. At GPJ we've helped pioneer many of those changes in the event marketing arena, touching on everything from content management technology for global trade show portfolios to data strategies that tie together...
Brand marketing has evolved from one-dimensional advertising-centric campaigns to more integrated and strategic brand experiences that take place across advertising, PR, events, digital, direct, in-store and other channels.