A true brand experience is so much more than an interaction
It’s that moment in time when a customer not only sees the brand promise but is able to live it in ways that drive deep affinity and loyalty.
Ask any interactive marketing company about creating experiential events and youll hear the same reply digital technology provides us with a miraculous toolbox. Suddenly, theres no limit to the experiences we can transform into reality.
The best ideas in the world dont matter if they arent brought to life successfully, from both internal and external perspectives; meaning marketers today are paying attention to both the art and science behind campaigns.