Launch of VW's Golf
Along with our partner Spinifex we recently created an immersive installation for VW’s launch of the 2013 Golf with the idea of wowing an international press corps. Too many brand launches feature some kind of stale corporate video; we took it up a notch by showing how the iconic Golf has evolved over the years via original media and theatre-style projection mapping. Within minutes of the launch, recordings of the launch popped up all over the web, spurring positive reviews in the press and getting a ton of consumer feedback in near real-time.
Check out a POV video of the presentation.